Choose location and two other targeting criteria to start, and follow ad targeting best practices.

We’ll also explore video ads, single-image ads, and carousels in our list of the 30 best LinkedIn ad examples to inspire you in 2023.

Be specific with ad targeting, but not so specific that you narrow your audience. With LinkedIn’s latest format, document ads, prospects can download your e-book or case study directly within their LinkedIn feed.

Use Sponsored Content ad specs for more detailed information to guide your ad creation.

Feature a clear CTA (call to action), so your audience knows how to act on their interest.

Content with larger visuals tend to get up to 38% higher CTR (click-through rates). An image size of 1200 x 627 pixels is recommended.

Embed larger images instead of standard thumbnails.

Note that anything over 100 characters could be truncated on desktop.

Keep descriptive copy under 70 characters.

Concise headlines lead to more engagement.

Write ad headlines that are under 150 characters.

For single image ad and video ad formats, you can create up to 5 ads at one time by uploading or selecting 5 images or videos in the media library during campaign creation. Campaigns with more ads usually reach more people in your target audience.

Linked in ad examples